From Founding Product Manager to Chief Growth Officer at Clearsurance
How I Built the Largest User-Generated Content Platform in Insurance As VP of Product and Chief Growth Officer, I had the privilege of leading transformative growth in the insurance industry. Here’s a concise breakdown of how we scaled a user-driven platform into a market leader. Laying the Groundwork I crafted product roadmaps, gathered user feedback, and launched new features that aligned with our strategic vision. Clear goals and innovative designs empowered the team to eliminate inefficiencies and focus on high-impact content. Driving Rapid Growth Through effective SEO strategies and scalable content methods, we grew monthly traffic from 0 to 50,000+ page views in under three years. Starting with low-difficulty keywords, we scaled up to dominate competitive search terms, making SEO a core competency. Maximizing Engagement We generated over 130,000 user reviews across 550+ insurance carriers, leveraging A/B testing to optimize acquisition. These strategies helped us secure $1.4M in ...