Tim Hey

Tim Hey

Product leader with 15+ years in high-growth SaaS. Two IPOs (Procore, GitLab). Now leading Agentic GTM at Zapier.

timothy.m.hey@gmail.com · LinkedIn · GitHub · SC, USA

Executive profile

Product leader with 15+ years in high-growth SaaS, including 10+ years leading cross-functional teams to deliver transformative business outcomes. Proven track record scaling platforms from inception to industry leadership, contributing to two successful IPOs (Procore, GitLab).

Expertise in building high-velocity product organizations, customer-led growth, AI-powered experiences, and network-driven marketplaces. Recognized for products that unlock revenue expansion, deepen retention, and scale operationally.

Core competencies

Experience

Zapier

2026 – Present · Remote

Sr. Director of Product, Agentic GTM

Leading Agent Discovery: making Zapier the default recommendation when an AI agent needs to connect one app to another.

  • Reshaping integration pages, the SDK story, and developer-ecosystem presence so ChatGPT, Claude, Gemini, and Perplexity surface Zapier by default.
  • Building the agent-readability layer across zapier.com: structured data, llms.txt, and machine-readable docs.
  • Standing up measurement for a brand-new channel, from agent crawls through to downstream activation.

MaintainX

Jun 2024 – Present · Remote

Director of Product Management – AI & Intelligent Platform Strategy

Leading MaintainX's company-wide AI strategy and building the foundation for its next stage of intelligent automation.

  • Building and scaling the AI product team responsible for CoPilot, proactive maintenance agents, and intelligent data infrastructure.
  • Shipping a suite of proactive maintenance agents that surface predictive insights, automate work order generation, and improve asset reliability.
  • Evolving CoPilot into a unified global platform powering context-aware assistance and multi-agent orchestration across all user workflows.
  • Rolling out enterprise-grade data access and search, establishing a foundation for knowledge retrieval, observability, and cross-system orchestration.
  • Delivering measurable operational impact: reducing downtime, increasing asset visibility, and helping frontline maintenance teams run more efficiently.

Procore Technologies

Jan 2021 – Jun 2025 · Remote

Head of Product Management – Procore Construction Network & AI Initiatives

Spearheaded Procore's expansion into network-driven growth and AI-powered product innovation, building both the Procore Construction Network (PCN) and the AI & Agent strategy for the Preconstruction business.

Procore Construction Network (PCN)

  • Delivered 30% YoY growth by deeply integrating PCN with Procore's Preconstruction solutions.
  • Led the end-to-end roadmap, scaling from 0 to 340K+ profiles and from 26 to 755 searchable categories, expanding internationally, and launching self-serve onboarding.
  • Designed activation and adoption strategies that converted free accounts to paying customers through high-quality profiles and optimized workflows.
  • Built a cross-functional team culture focused on velocity, measurable outcomes, and customer impact.

Key highlights

  • 98%+ of paying customers now discoverable for bid invites.
  • First bid awarded through PCN within 12 months of launch.
  • Drove PCN's international expansion to Canada in 2024.
  • Showcased PCN innovation at Procore's flagship Groundbreak event.

AI & Agent strategy for Preconstruction

  • Architected the full vision, strategy, and operating model for Procore's AI and Agent initiatives within the Preconstruction product suite.
  • Formed and led a large cross-functional team spanning product, engineering, design, and go-to-market.
  • Built the foundational roadmap and product briefs, translating ambitious AI objectives into executable workstreams.

GitLab Inc.

Aug 2019 – Jan 2021 · Remote

Principal Product Manager

Owned net revenue retention growth by driving expansion across GitLab's SaaS and Enterprise customer base.

  • Engineered user-journey optimizations that grew product adoption 3x per customer across core and add-on modules.
  • Built an agile experimentation framework, enabling 8 PMs to rapidly deploy A/B tests and data-driven growth experiments.
  • Improved global navigation and contextual in-app experiences, accelerating time-to-value and expansion into higher-tier plans.
  • Focused rigorously on Net Retention Rate, add-on expansion, seat growth, and tier upgrades.

Clearsurance

Nov 2016 – Aug 2019 · Remote

Vice President of Product Management

Founded and scaled the Clearsurance platform into the leading user-generated content destination in the insurance space.

  • Scaled site traffic from zero to 50,000+ monthly sessions, expanded content pages from 20 to over 140,000, and grew to 130,000+ authentic reviews across 550+ insurance providers.
  • Defined and executed an SEO and content strategy, increasing domain authority and transitioning to higher-value keywords.
  • Instrumental in raising a $4M Series A, supported by clear traction and customer-growth metrics.
  • Established clear OKRs across product, growth marketing, content, and analytics teams.

Additional experience

Symphony Talent Group · Director of Digital Marketing

2015 – 2017
  • Elevated site traffic by 200%, raised inbound leads, and increased e-commerce revenue by 31%.

Customerville · Director, Sales & Marketing

2014 – 2015
  • Catapulted top-line revenue by 14% in North America.
  • Retained a strategic book of business through renewal cycles and lifted bookings by 5%.

BFG Communications · Director of Digital

2013 – 2014
  • Created a new sales channel enabling à la carte digital service purchases for non-agency clients.
  • Drove a 30% increase in digital revenue.

Hargray Communications Group · Sr. Manager, Sales & Support Operations

2011 – 2013
  • Oversaw three sales teams, surpassing new revenue goals by 8% and reducing churn by 1.2%.
  • Managed the customer interface during acquisition of 7,500+ subscribers, lifting monthly recurring revenue per converted customer by 8%.

Education

Business Management — Keene State College.

References

Available upon request.